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2019 Jersey Range


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5 Year Member
May 28, 2011
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Cowboys 2019 Indigenous Jersey revealed
Wed 13 Feb 2019, 02:30 PM

Indigenous culture will once again be embodied in the North Queensland Toyota Cowboys Indigenous Jersey with a design titled ‘same but different’ by winning artist Beau Pennefather Motlop from Cairns.

Aboriginal and Torres Strait Islander artists were invited to submit their artwork depicting the Indigenous cultures to the Cowboys 2019 Indigenous Jersey Design Competition.

Feeling “extremely proud and lucky” to win the competition, Beau explained the meaning behind his unique design.

“I wanted to let people know that although Aboriginal people and Torres Strait Islander people have very different cultures we are all the same; Indigenous Australians,” Beau said.

The exclusive jersey goes on sale today and shows the Torres Strait headdress and the Aboriginal shield in the design, elements that both represent courage.

Beau believes that Aboriginal and Torres Strait Islander culture should be represented in all aspects of Australian life.

“It is one of the ways we are able to keep our culture alive,” Beau said.

The jersey will be worn by the playing squad in the Round 11 (May 25) away game against the Raiders, when the NRL celebrates Aboriginal and Torres Strait Islander cultures in its annual Indigenous Round.

“I’m very excited to see my artwork created at home to be displayed on a national level. It's like the field becomes an art gallery,” Beau said.

The Cowboys Indigenous jersey exclusively features the Cowboys Community Foundation branding in the sternum position, thanks to a generous donation by major partner Diageo Australia.

Diageo Australia Marketing and Innovation Director Adam Ballesty said the company was proud to be able to support the Foundation and their invaluable work in supporting the Indigenous community in North Queensland.

“We saw it as an opportunity to promote the important work the Cowboys are doing in collaboration with Aboriginal and Torres Strait communities, and foster greater awareness about the newly established Cowboys Community Foundation,” Adam said.

The Cowboys Community Foundation’s mandate is to improve employment, health and social outcomes for young North Queenslanders through education-based programs.

Behind the jersey design
The winning design by Beau represents:
  • Courage: The Torres Strait head dress and the Aboriginal shield represent courage. Our ancestor warriors would need immeasurable amounts of courage to fight battles with neighbouring tribes and during colonisation.
  • Integrity: The two hands, one black, one white, represent integrity and honesty. They are also a representation of unity and equality. When you swear an oath on a bible and state to tell the truth, you put one hand up.
  • Committed: The Torres Strait drum and Aboriginal didgeridoo represent our commitment to keeping our culture alive through traditional dance and music, as well as sharing our culture.
  • Unity: The circle dot patterns represent meeting places. The U-Shapes surrounding them represent people meeting in unity.

Beaves NQ

10 Year Member
5 Year Member
Aug 4, 2004
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i rate it, best jersey for us thus far in 2019, well done to the club.


Feb 12, 2019
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It’s a good indigenous jersey. Just hope next year they get the home jersey (1995) right also.